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　　● With the popularity of the medical beauty industry, many young people are willing to pay for beauty. However, in order to seize the market and expand the passenger flow, some medical and aesthetic institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

　　● Many medical advertisements promote "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements define "senility" by some common and broad skin conditions, such as large pores, loose skin and crow’s feet.

　　● Some medical and beauty institutions offer "low price" and "ultra-low price" to let young people walk into beauty salons, but when they actually consume, they are induced by the store to add money to place an order. On the surface, merchants give profits to consumers, but in reality there may be hidden charges or offline sales promotion, etc., which will increase the unit price of customers and increase income.

　　● Consumers should choose regular medical and beauty institutions and refuse to follow suit blindly. The regulatory authorities should intensify efforts to crack down on the illegal provision of medical beauty services, pay close attention to key areas, strictly control medical beauty services in all directions, and publicize the phenomenon of spreading to minors and school students.

　　"All kinds of apps are pushing me medical beauty advertisements for anti-aging projects, claiming ‘ The sooner you resist aging, the better ’ 。” Lin Ya, a graduate student from a university in Haidian District, Beijing, recently told the reporter of the Rule of Law Daily that she was still very young in her early twenties, but according to the advertisement of medical beauty, it was time to "resist aging and aging". Seeing too many such advertisements makes people feel anxious.

　　What Lin Ya spits out is the common phenomenon that the medical beauty anti-aging and anti-aging project "stares" at young people. The reporter’s investigation found that at present, many medical and beauty institutions are advertising: "It is a little late to resist senility at the age of 25, and people begin to age after the age of 18, and the earlier the anti-senility, the better." "From the age of 20, the collagen in the skin is decreasing at a rate of 1% every year, and the skin enters a stage of natural aging" … …

　　With the popularity of medical beauty industry, many young people are willing to pay for beauty. According to the Insight Report of China Medical Beauty Industry in 2023, the average age of the potential consumers of medical beauty interviewed is 28 years old, of which 75% are under 30 years old; Among people under the age of 25, 29% plan to increase medical expenses or try more projects in 2023. In this context, many businesses focus on young people. However, in order to seize the market and expand the passenger flow, some medical and beauty institutions wantonly sell appearance anxiety and age anxiety in their propaganda, advocating that "the earlier the anti-aging is, the better" and "anti-aging after the age of 18", which leads young people who are eager for beauty to blindly do medical beauty and ignore their real needs.

　　What propaganda methods are used by medical and beauty institutions that "stare" at young people? Is it reasonable to attract consumers with appearance anxiety and age anxiety? Are there any problems with advertising words such as "anti-aging as early as possible" strongly declared by institutions? The reporter conducted an investigation and interview on this.

　　Linking age with medical beauty

　　Claim that the earlier the anti-aging is, the better.

　　"The medical beauty project is very popular recently, and the advertisement suggests that the age of anti-aging is around 25 years old." After seeing such advertisements many times, Zhao Ting, a 24-year-old from Xicheng, Beijing, was deeply impressed. She immediately chose a "reliable-looking" medical and beauty institution on an online shopping software, and telephoned two beauty consultants in the store.

　　Two beauty consultants recommended different anti-aging projects to Zhao Ting, one recommended Gemaji (cost over 10,000 yuan) and the other recommended ultrasonic gun (cost several thousand yuan), and both suggested that she come to the store early.

　　"During the face-to-face consultation, the clerk said that my face was fleshy, suitable for firming the skin with ultrasonic cannons, and it also had the effect of dissolving fat, and this project ‘ It can show 20% effect on the spot, and the effect will get better and better, reaching the best after one month ’ 。” Zhao Ting recalled that the clerk repeatedly stressed that people will get old after the age of 18, so the sooner they resist aging, the better. If they resist aging at the age of 20, they will look similar to those at the age of 30.

　　Under the attack of the clerk’s left sentence "Your face will age quickly if it doesn’t resist aging in time" and the right sentence "Ultrasonic cannon is the most cost-effective for you", Zhao Ting immediately spent several thousand yuan to make an ultrasonic cannon. However, after finishing the ultrasonic cannon, she felt that her face had not changed, but her face had been hurting for almost half a month. Now, pressing the top of the mandibular margin still has obvious pain.

　　Recalling that time, Zhao Ting bluntly said that he was fooled by the clerk, not only believed in the concept of "anti-aging while young", but also planned to be an ultrasonic cannon and even hot Maggie for a long time, and even began to plan anti-aging after the age of 30. "The clerk said that it is not enough to do photoelectric projects after the age of 30. Surgery and some injection projects are recommended. Calm down and think about it. The so-called medical beauty and anti-aging make people seem to fall into a bottomless pit. "

　　Recently, the reporter consulted several medical and beauty institutions about "what projects can keep skin white and tender in the early 20 s", and many institutions recommended anti-aging projects: some recommended hot Maggie; Some recommend ultrasonic cannons and say that "this one is the hottest"; Only one told the reporter that "in the early twenties, there is no need to do medical beauty anti-aging projects for the time being, and it is recommended to do skin care at ordinary times." "In terms of medical beauty, we can consider doing some basic skin rejuvenation and injection hydration projects, and then anti-aging after four or five years."

　　The reporter searched some medical beauty advertisements and found that there are many advertisements promoting "anti-senility" and "anti-senility should be early". Most products define "anti-senility" as 20 to 25 years old, and some even as low as 18 years old. Some advertisements said that "although it is suggested to fight against senility at the age of 25, there is no clear division in medicine", and then "senility" is defined by some common and broad skin conditions: "If you have the following situations, you can put anti-senility on the agenda: when you are plain, your facial pores are thick, dry and dull; Collagen loss, skin feels loose and inelastic; When making larger expressions, there are crow’s feet, head-lifting lines, brow lines and so on. "

　　Many interviewees think that there is a problem with this kind of publicity. "Listed these symptoms, ordinary people basically have, even if not, under this hint, will also feel that they have. When you are in your twenties, you will take big projects to fight against aging. What should you do when you are 30 or 40? If you have dark circles, you should go to bed early, eat healthily and adjust your life, instead of playing ‘ Panda needle ’ (a medical beauty project to solve the dull pigment around the eyes and the filling around the eyes) and do various anti-aging projects around the eyes. " Ms. Wang from Jinan, Shandong Province said.

　　"It is not advisable for young people in their twenties to resist aging excessively. Human aging is determined by telomeres, and there is no aging problem in themselves when they are young. At present, some young people’s anti-aging is mainly caused by the flicker of medical and aesthetic institutions, which leads to anxiety. Excessive anti-aging will have an adverse impact on the body and is also a waste of resources. " Ms. Zhang, the chief physician of the Department of Internal Medicine of a 3A hospital in Zaozhuang City, Shandong Province, said.

　　Attracting young customers at low prices

　　Multiple words attract orders.

　　The reporter found that in addition to inducing young people to consume with "anti-aging, the sooner the better", there are also some medical and beauty institutions that play "low price" and "ultra-low price" to attract young people into beauty salons.

　　Not long ago, the reporter saw in a medical beauty hospital in Chaoyang District, Beijing that due to various low-priced promotional activities launched during the "double 11" period, customers came to write off in an endless stream. This store is not small in scale, but because of too many people, 20 chairs have been temporarily placed in the lobby of the store. Customers wait in the lobby first, wait for their names and numbers, and then go to another room to confirm the consumption package with the clerk.

　　Zhang Yun, 25, is one of them. "I saw the promotion activities of this medical and beauty institution on social software, and the price was very attractive. Seven or eight projects added up to 99 yuan, with an average of only a dozen yuan each. I paid according to the instructions and went to the store for verification on the first day." Zhang Wei told reporters.

　　After waiting in the lobby for nearly half an hour, Zhang Yun was finally called to write off, but the write-off was only the "beginning". "The clerk gave me a preferential price list and said that I would write off the package today and these ‘ Powerful offer ’ I am advised not to miss it. Then I began to guide me to read various items on the preferential price list. " Zhang Yun said, "I have been recommended for many projects. Because I have never done a medical beauty project before, all kinds of unfamiliar terms give me a headache. The clerk stared at my face, and her burning eyes made my heart beat faster. She asked me my age. After I told her that I was 25, she immediately gave me a surprised look and said ‘ Did you first come into contact with medical beauty at the age of 25 ’ He also said that he is a few years older than me, but because of the medical beauty project, his skin condition is much better. I felt anxious at once. "

　　Zhang Yun said that because her skin belongs to sensitive muscles, she once thought that she was not suitable for medical beauty projects. This time, she only wanted to "bonus hunter". In the end, the wool didn’t ripen, but contributed business. "I want to write off 99 yuan’s card first, and then go home and ask my friends before deciding whether to buy more. However, the clerk told me that there is only one discount opportunity, and the price on the discount price list can only be enjoyed in the store on the spot. ‘ This price is a sincere discount. It’s a pity to miss it. It may take another year ’ ‘ These are all suitable for sensitive muscles, and it’s not too late for you to start now ’ . In the end, I spent more than 3,000 yuan on two projects. "

　　"Low-priced promotions attract mostly young people who have never been exposed to medical beauty programs, such as the Student Party. Looking around, 80% of the girls on that day looked almost as big as me, even younger than me. Some young people don’t have much balance and have to pay by credit card. " Zhang Wei said.

　　Zhang Yun’s experience is not a case. Recently, the reporter searched for keywords such as "medical beauty", "low price" and "selling anxiety" on social platforms and third-party complaint platforms, and found that many young people were attracted by low-priced medical beauty projects, but they were actually induced by the store to add money to place orders with multiple words. For example, a consumer complained that the store released a low-priced package on a shopping platform and used the group purchase link to "fish". The consumer was attracted by the low price displayed by the store on the platform. After arriving at the store, the supervisor said that "there is no beautician who can provide services for the time being", but he did not provide the services purchased by the consumer, but promoted various other medical and aesthetic projects to him.

　　"The starting price for card recharge is 5,000 yuan. The store told me that the card is cost-effective on the same day, which can offset the consumption of 1,080 yuan on the same day and give extra items. If I choose not to apply for a card, I can’t enjoy the preferential price and can only pay the bill at the original price. In the end, my mind was hot and I got a card under the guidance. " The consumer said, "I regret it now. Merchants attract consumers by means of low-cost drainage, and then induce me to recharge."

　　"After medical and beauty institutions attract consumers at low prices, the behavior of asking for more money and raising orders in disguise is suspected of fraud, false propaganda, and infringement of consumers’ right to know. On the surface, they give profits to consumers. In fact, there may be hidden charges or offline sales promotion, etc., to increase customer unit prices and increase income." Zheng Zhongchen, senior partner of Beijing Lutong Law Firm, said.

　　Strong supervision and good qualification

　　Rectify the chaos of medical and beauty advertisements

　　Are the related slogans such as "Young and Anti-aging" reasonable?

　　Fang Zinan, a lawyer of Guangdong Global Jingwei Law Firm, believes that similar slogans such as "25-year-old anti-aging" involve the guiding issue of advertising. Medical and beauty businesses can certainly provide services for young customers, but it is suggested to start with more positive publicity and use the method of making concept impact carefully. "Advocating anti-aging from the age of 25 or even younger, or even artificial invention ‘ Old age ’ The concept of "beauty" is inevitably suspected of creating appearance anxiety, which is contrary to the value orientation contained in the advertising law and the Law Enforcement Guide for Medical Beauty Advertising. "

　　He told reporters that the use of the concept of "anti-aging" itself is also very easy to be identified as false propaganda or false advertising and other illegal situations. According to the Law Enforcement Guide of Medical Beauty Advertisements issued by the State Administration of Market Supervision, medical beauty advertisements cannot guarantee or promise its diagnosis and treatment effect in the form of advertisements. The promotion of "anti-aging" without explanation is easy to be understood as drawing an equal sign between the project implementation and the established effect, which is already illegal. In fact, even if there is a way to slow down or even eliminate some appearance features caused by aging through medical beauty projects, this therapeutic effect can be accurately described by diluting fine lines, freckle and other concepts, which are still two different concepts from promoting "anti-aging".

　　"Oral publicity in the offline business premises of staff should be understood as a part of sales activities, which does not exist independently of sales activities, and belongs to the category of commercial publicity, which is regulated by the anti-unfair competition law and the consumer protection law rather than the advertising law." Fang Zinan said that both publicity and advertising should strictly prevent overstepping the boundaries between false publicity and advertising, and consciously safeguard good social morality and avoid harming consumers’ interests. Taking "anti-aging after the age of 18" as an example, young consumers who advocate that most of their economies are not yet independent, their thoughts are not fully mature, and they are still on campus need to fight aging early, which is suspected of misleading consumers and objectively poses the risk of unfair competition behavior of false propaganda.

　　So what should consumers pay attention to before doing medical beauty projects?

　　Zheng Zhongchen suggested that consumers should choose regular medical and beauty institutions, refuse to blindly follow the trend, and be vigilant and discerning about advertisements of top medical and beauty institutions searched on the Internet, "notes on planting grass" of medical beauty seen on short video platforms or "successful cases" shared by netizens on social platforms.

　　Fang Zinan believes that consumers should grasp several principles when carrying out medical beauty projects: do what they can, and don’t spend ahead of time; Understanding medical beauty is only a personalized choice based on personal aesthetics, and it is not affected by the appearance anxiety of deliberate marketing; When personal cognitive ability is not yet mature and the development path is still uncertain, medical beauty projects should be carefully purchased; Safety first, refuse to carry out medical and aesthetic projects in unqualified private institutions, do not use any unknown drugs and projects that have not been filed in China, and projects involving subcutaneous injection and knife operation should be carried out in hospitals with qualified medical qualifications.

　　"The market supervision department should do a good job in the registration management service of business entities, strengthen the qualification examination, and strengthen ‘ Certificate ’ ‘ Photo ’ Information sharing, vigorously promote coordinated supervision by departments, increase law enforcement, rectify all kinds of medical beauty advertisements in accordance with the law, and focus on cracking down on problems that are harmful and concentrated by the masses. " Zheng Zhongchen said.

　　Fang Yinan also mentioned that in view of the phenomenon that the medical and beauty industry "excessively" supports and even encourages young people to treat beauty, the regulatory authorities can start work in the following aspects: intensify efforts to crack down on illegal provision of medical and beauty services, and severely investigate and punish individuals and institutions that provide services without qualification, provide services beyond the scope, and use unapproved drugs or operations without authorization; In view of the proliferation of medical beauty marketing information on the Internet, more detailed regulatory policies should be formulated to provide institutional tools for distinguishing legitimate propaganda from illegal advertising; Strictly control the chaos of Internet V in publishing advertisements of medical beauty in disguise, creating appearance anxiety and providing intermediary services of medical beauty through "personal experience", "female growth" and "health care experience"; Grasp the key areas, strictly control the spread of medical and aesthetic services and publicity to minors and school students in all directions.

　　(In the text, Lin Ya, Zhao Ting and Zhang Wei are pseudonyms)　　

　　□ Our trainee reporter Ding Yi

　　□ Our reporter Wen Lijuan　

　　On August 30, 2024, SAIC Volkswagen Passat Pro made its debut at Chengdu Auto Show and announced the opening of the reservation.

　　On September 10, 2024, SAIC Volkswagen Passat 2025 joined hands with Passat Pro to form the Passat 380TSI family, which was officially listed, with a limited price of 159,900-223,900 yuan.

　　Saic VolkswagenPassat 2025 is outstanding.

　　On September 10, 2024, SAIC Volkswagen Passat 2025 joined hands with Passat Pro to form the Passat 380TSI family, which was officially listed, with a limited price of 159,900-223,900 yuan. Passat 2025 has been improved in design, luxury, intelligence and quality, and has become the focus of the mid-to high-end car market. In addition, SAIC Volkswagen also provided the powertrain lifetime warranty service for the first non-operating vehicle owner who purchased the Passat 2025.

　　Design aspectPassat 2025 adopts a brand-new double front face design, providing the original pioneer front face and starry front face, showing the perfect combination of calm atmosphere and modern science and technology.

　　Configuration aspectThis model is equipped with IQ. Drive intelligent driving butler, including ACC advanced adaptive cruise control, IQ. 360 panoramic +PLA automatic parking assist system, IQ. Light eye matrix and other intelligent driving assist systems, which improve the safety and convenience of driving.

　　Comfort aspectPassat 2025 provides panoramic sunroof, seat heating and ventilation function, 10-color atmosphere lights, etc., creating a comfortable driving environment.

　　Power aspect, equipped with EA888 turbocharged engine and DSG seven-speed wet dual-clutch gearbox, provides strong power output andflatSpeed up the feeling.

　　(Source: Diancai. com)

@ Xinjiang Fire News, at 10: 33 on July 20, 2022, an earthquake of magnitude 4.8 occurred in changji city, Changji Prefecture, Xinjiang. The epicenter was located at 44.46 degrees north latitude and 87.15 degrees east longitude, with a focal depth of 23 kilometers. The epicenter was about 427 meters above sea level, 50 kilometers away from changji city and 74 kilometers away from Urumqi. In the past five years, there have been 39 earthquakes of magnitude 3 or above, and the largest earthquake is this one.

After the earthquake, Changji fire rescue detachment quickly assembled the advance team of the special fire station and the full-time headquarters of the detachment to go to the epicenter for exploration. The detachment immediately started the first-level response mechanism of earthquake disasters, and immediately assembled Urumqi detachment, Changji detachment, mobile detachment and Shihezi detachment in the camp area according to the Earthquake Rescue Plan of Xinjiang Fire Rescue Corps, ready for reinforcements at any time.

After contacting the Earthquake Administration and the quick reporters in the epicenter area, it was found that some people felt a slight earthquake in the area and the people’s production and living order were normal.

　　guide reading

　　On April 13th, 1939, The Yellow River Cantata premiered in Yan ‘an. This symphonic epic, composed by the poet Guangweiran and the musician Xian Xinghai, has spread the roar of the Chinese nation throughout China and even the whole world.

　　On April 13th, 80 years later, on the stage of the second season of the large-scale poetry and cultural music program "Classic Chanting" broadcast by CCTV-1, the singers of different times sang this "national strongest voice" during the Anti-Japanese War again.

　　"A country and a nation cannot live without a soul." General Secretary of the Supreme Leader said this when attending the joint meeting of members of the cultural, artistic and social sciences circles at the second session of the 13th Chinese People’s Political Consultative Conference. The Yellow River Cantata, with the Chinese nation’s mother river as the creative background, integrates folk songs and folk music representing excellent traditional culture. As the horn of national spirit, it is always inspiring and enduring from generation to generation, just as the soul of a nation exists in the hearts of generations.

　　The Media Tea Party holds that, after a lapse of 80 years, the stage of "Classic Ode" reproduces this magnificent national epic, and leads the public back to the years when passion is burning with a spiritual dialogue that spans time and space, reminding the public not to forget the spirit of fighting dangerous beaches and waves and the unyielding integrity. By inspiring the cultural identity of Chinese sons and daughters, it encourages the public to gather strength and step on the sonorous drums to move towards a better future.

　　Emotions that make you cry,

　　Called "pure heart" and "national soul"

　　"A chorus can top 100,000 muskets" — — This comment refers to The Yellow River Cantata. In do or die, where the nation was in peril, Xian Xinghai wrote music in a vertical stroke and roared for the war of resistance.

　　On the stage of "The Classic Ode", four The Yellow River Cantata singers of different times performed this magnificent epic together. They are: Li Yifei, a 98-year-old Yan ‘an Luyi student, who was a member of the choir when her work was first performed; Jie Bing, a 97-year-old veteran of the second anti-enemy drama team, The Yellow River Cantata developed from this drama team; Mr. Qu Xianhe, 75, is one of the restorers and reciters of the third paragraph of how the Yellow River’s waters move out of heaven after the founding of New China. There is also Mr. Yu Feng, the 55-year-old dean of the Central Conservatory of Music and a well-known conductor, who re-sang the "Yellow River" spirit of Yan ‘an Luyi in the new era.

　　In the program, the singer’s voice is sonorous and heroic in his old age. As Mr. Liao Changyong, a member of the appreciation group of "Classic Ode", said: "How many people embarked on the revolutionary journey by listening to this song, and how many people went to the front line by listening to it and gave their lives to the country and the nation. This work has accompanied us in China for 80 years, which is not only a musical position, but also a spiritual position, which is supreme."

　　This year marks the 70th anniversary of the founding of New China. After 70 years of hard work, great changes have taken place in China. No matter in the history of the Chinese nation or in the history of the world, this is an epic of earth-shaking struggle. Looking back at the history of our country and reliving the unforgettable national memory, culture is undoubtedly the most resonant, penetrating and infectious carrier.

　　Media Tea Party believes that as a program that deeply cultivates Chinese excellent traditional culture, Classic Ode to the Spread pays special attention to seeking a breakthrough in conception this year, strengthening the modernity and fashion of classic poetry through new melody editing, song interpretation and mass communication, and deeply excavating the contemporary value and world significance of China’s excellent traditional culture. The new interpretation of The Yellow River Cantata in the program vividly reflects the struggle practice of the Party and the people in the form of music, and at the same time, it encourages all Chinese people to carry forward the past and struggle.

　　The reason why classics are not old,

　　Because it is rooted and continues the blood of culture.

　　"When we hear this song again, we will still be excited by the blazing patriotism in the song. Recalling the past, the road ahead is far away, and our generation shoulders heavy responsibilities and lives up to good times! " After this issue of "Classic Chanting" was broadcast, an audience left a message like this.

　　From war to peace, from weakness to prosperity, from humiliation to revival — — For today’s public, the memory of the times represented by The Yellow River Cantata seems to have been "yellowed" for a long time, but why does this revolutionary symphonic epic always haunt the public’s mind, and every time it is heard or sung, it will arouse such a strong spiritual resonance?

　　The Yellow River is the cradle of the Chinese nation. It has nurtured Chinese civilization and nurtured Chinese children. Throughout the ages, literati in all previous dynasties regarded the "Yellow River" as a symbol of heroic and unyielding national spirit. This irreplaceable totem significance has already penetrated into the bone marrow of Chinese children — — No matter where we are, it is not blood that flows in our veins, but the water of the Yellow River.

　　The Media Tea Party noticed that many viewers enjoyed the third movement of The Yellow River Cantata for the first time because of the classic chant, which was a recitation of a poem with music, beginning with Li Bai’s classic poem "how the Yellow River’s waters move out of heaven". At that time, Mr. Guangweiran complained bitterly about the national disaster with nostalgia and praised the heroes of the times, which made this work with the "Yellow River" as the spiritual carrier have unprecedented depth and vastness.

　　Classics can talk to the past or wave to the future. Therefore, every time the The Yellow River Cantata resounds, a mighty national memory will flow in our mind, and the roaring of the Yellow River, which has been baptized by war, has multiplied the inspiring power. This long-standing cultural identity is unforgettable and unswerving. The Yellow River Cantata is reappeared in Classic Poems, in order to make the water of the Yellow River surge in our hearts forever, and provide a strong spiritual incentive for moving forward.

　　"Eighty years ago, the Yellow River roared, sending out the voice of national salvation; Eighty years later, the Yellow River roared and sounded the horn of the great rejuvenation of the nation. "This is the simple voice shared by the 98-year-old Li Yifei.

　　Zhang Andong, the son of Mr. Guangweiran, also said with emotion in Classic Ode: "A foreigner says that a nation that can create The Yellow River Cantata is an unyielding nation. What I want to say is that a nation that can continue to perform this work for 80 years is a great nation; A nation that can continue to inherit the spirit of The Yellow River Cantata should be a nation that creates brilliance. "

　　Bacon casts souls,

　　Literary and art workers should be portraits, biographies and virtues of the times.

　　In 1939, when Xian Xinghai was visiting a young poet lying in his hospital bed, he heard the recitation "Ode to the Yellow River" about the roaring and rushing of the Yellow River, and immediately his thoughts surged and he completed the The Yellow River Cantata.

　　The reason why this work is awesome lies not only in the content itself, but also in the hardships and sincerity of behind-the-scenes creation. In the past, artists of the older generation in Yan ‘an used petrol cans as bass, tea pots as percussion music and bullet casings as sound flutes & HELIP; … In the extremely simple environment, they played a voice for the public with their heart, affection and hard work, and deeply engraved their works in the memory of the times of all Chinese people.

　　At the first performance, the auditorium was very small, and a program had to be performed 17 times before the audience could watch it in turn. Many times, they climb mountains and perform for soldiers, militiamen and women on earthen platforms.

　　"Classic Chanting" shows the musical instruments found in Harbin Conservatory of Music and used in that year’s performance. When the copied "oil drum bass" was played on the stage, the timbre was so clumsy, but everyone fell silent. The program sensibly makes everyone realize that the artists of that year were performing the sacredness in their hearts and expressing their love in flames under what difficult conditions. Li Yifei proudly said: "This is the creation of our musicians!"

　　The Yellow River Cantata’s "roaring" again is an inspiration in revisiting and a torture in contemplation. Any nation can not achieve national prosperity and stand among the nations in the world without the active guidance and strong support of its own excellent culture — — Do today’s cultural and literary workers really shoulder the important responsibility of enlightening thoughts, cultivating sentiment and moistening the soul, and truly undertake the mission of the times of educating people with culture, educating people with literature and cultivating people with literature?

　　Mr. Xian Xinghai once said: "Our folk songs are not folk tunes, but people’s songs." Today, this still guides our artistic creation: only when the works are closely combined with a country, a nation and an era can we truly have the vitality that reaches people’s hearts and surges.

　　According to Media Tea Party, programs like Classic Chanting not only show the influence of traditional culture on Chinese people in the contemporary era, but also strengthen Chinese’s recognition of the culture we have inherited for many years. The new era calls for outstanding writers, artists and theorists. Literary and artistic creation has a vast space, and it insists on keeping pace with the times, taking the people as the center, dedicating people with fine products, and leading the fashion with mingde — — We expect more "The Sound of Endeavour" to be sung constantly, and become the next classic that will be circulated forever in the sigh of the times.

Autohome Yantai promotion channel brings good news, the current model is enjoying an unprecedented promotion in Yantai area. The maximum discount range is as high as 186,000 yuan, making the original high-end new energy luxury SUV XC90 more attractive. The starting price has been adjusted to a minimum of 708,900 yuan, providing car buyers with a very cost-effective choice. For more details or to get this great deal, just click the "Check the car price" button in the quotation form and let’s seize this rare opportunity together.

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　　CCTV News:Eat and live, and then say "yes". Although the price of accommodation in some places has increased this year’s holiday, through big data, it is found that the price increase is a minority, which is the most popular place. Judging from the overall transaction price of the Internet, whether it is the ticket price for hotel accommodation or long-distance travel, this "eleventh" experience of tourists is basically four words: good quality and low price.

　　Big data analysis shows that compared with last year, the average price of nearly half of the top 20 cities in terms of hotel and tourism products sales has declined. Among them, Guangzhou has dropped by 20%, and the prices of Chongqing, Lijiang and Hangzhou, traditional tourist hotspots, have also dropped by more than 10%.

　　Not only accommodation, but also air tickets fell. In order to strengthen the epidemic prevention and control, this year’s "Eleventh" provincial tour, short-distance tour occupied the dominant position in the tourism market, and the cooling of long-distance travel made the air ticket price appear many concessions.

　　Internet travel data shows that at the end of September, the average ticket issued from Beijing to Sanya during the National Day was only 1,076 yuan in one week, which was 608 yuan lower than the same period in 2020, a decrease of 36%; Shanghai to Sanya is 816 yuan, a third lower than that in 2020; Like Guangzhou — Kunming and Chengdu — Popular routes such as Urumqi have also dropped by more than 10%. On the whole, the average price of air tickets during the "Eleventh" Golden Week dropped to a certain extent compared with the same period last year.

On April 29, 2016, at the third "April 29 Capital Cyber Security Day" Network and Information Security Expo in Beijing, Yidao Network announced that the era of password-free security authentication had begun. Photo courtesy /CFP

Security is the premise of development, development is the guarantee of security, and security and development should be promoted simultaneously. At the beginning of this century, Americans once said: "The biggest mistake in network security is that in the past twenty years, the first generation of users of information technology were not influenced by safe methods and viewpoints, but they will lead the next twenty years." We also need to think about how to establish a national awareness of cybersecurity and strengthen our faith and belief in national security.

In his speech, the Supreme Leader General Secretary analyzed and interpreted the basic laws of network security in a large space, expounded the essence and core elements of network security in an all-round way, excavated the universal connection and dialectical unity in the contradiction of network security attack and defense game, put forward the dialectics of network security, and pointed out the direction for the development of network security. The Central Network Information Office organized experts, scholars and insiders in the Internet field to conduct in-depth study and discussion on the issues of network security and development.

　Network security and literacy, starting with dolls.

Yang Lin, a researcher at a research institute of the People’s Liberation Army in Beijing, has a deep memory of the general secretary’s statement that "cyber security is for the people and cyber security depends on the people" and "I didn’t realize that risk is the biggest risk". He suggested strengthening the cultivation of cyber security awareness among the broad masses of the people. "The world outlook is formed at an early age, and the world outlook in cyberspace should also start from a doll. Starting from primary school, we should help our children establish a correct concept of network and security, cultivate and educate children with our own teaching materials, plant safe seeds in the process of growing up, and plant safe genes in the depths of their minds, so that the successors of the motherland can not only have strong network trust ability and network trust quality, but also build a solid network defense line in the depths of their minds and souls, so that children can grow up.

Jin Jianbin, secretary of the Party Committee of Tsinghua University School of Journalism and Communication, believes that the concept of network security involves countries, enterprises, organizations and individuals. In the network age, it is particularly important to ensure the security of national and basic service facilities. We can start from three aspects: first, improve the core technology configuration and research and development ability of the network. The second is to improve the management system, which is the foundation of ensuring safety. Now many loopholes come from imperfect management. Third, we should also pay special attention to several types of subjects: at the national level, we can make some strategic configurations to serve the country’s major strategies; At the enterprise level, we should ensure the safety of users and all aspects of data, and emphasize the social responsibility and national consciousness of enterprises; Personally, leading cadres and technical experts at all levels need to improve their awareness of network security. Power and ability mean risks and responsibilities. It is suggested that training on network security should be strengthened to improve the awareness of network security of leading cadres, and network security awareness, or network information literacy, should become the basic quality of cadres. Experts, scholars and researchers also need to enhance their awareness of network security. Although our current management is constantly strengthening, the reality is still not optimistic. On the one hand, the situation in the country is excellent, but on the other hand, there are many risk points at all levels from individuals to the country. Strengthening the awareness of network security of the whole people has become a major issue for the whole society.

Yun Xiaochun, who has been engaged in professional network security for a long time, has a very deep understanding: now the demand for network security is growing in all walks of life, and the whole society is shouting "internet plus". Then, after the appearance of "internet plus", there is a very big feeling from the perspective of security. Previously, it was said that network security is a security issue in cyberspace. After the "internet plus", security issues gradually penetrated into traditional fields from cyberspace, such as finance and finance.

　Technology to technology, technology to manage technology.

"If you don’t master the core hardware technology and operating system, there will be no secrets for an Internet power like China, and there will be no security." Zhang Xinjian, president of China Internet Service Place Industry Association, was deeply touched by the discussion of the core technology of the Supreme Leader General Secretary. China is in the forefront of the world in the field of Internet, but China is not the founder of Internet technology, and the core technology and root server of the Internet are still in the hands of developed countries such as Europe and America. He said that Internet security must be based on infrastructure with independent intellectual property rights, and China must persist in innovation-driven, strengthen basic research, and break through core technologies.

Xiao Xinguang, an "anti-virus veteran", is far-sighted that China should establish its own core technology in the information field as soon as possible. He believes that anti-virus engine is the core technology in network security detection technology. Complex structure, high development and maintenance, need to make up your mind to develop and have persistent maintenance, and mobile anti-virus engine is a new highland and new focus. "China’s network security technology is not unlicensed, but has reached or approached the international advanced level in terms of anti-virus engine, active defense, mobile security and security big data analysis. Although some single-point technical advantages are not worthy of our arrogance, there is no need to sell ourselves short. The superior technical points can be connected into superior technical points. If the competent safety enterprises can cooperate effectively, they can gradually form a benign safety ecology and industrial cluster. "

360 has a large number of users around the world, with not only more than 9 billion file samples, but also 9 million new samples every day. Therefore, it has some all-weather and all-round ability to perceive the network security situation and can serve the key infrastructure and security construction of the country. Shi Xiaohong, vice president of Qihoo 360, promised that 360 is willing to show its technical capabilities in big data, analytical capabilities, visualization, etc., promote big data sharing, participate in the security of key information infrastructure, and improve the country’s overall security and defense capabilities.

　Standardize legislation and implement the responsibility system for network security

To promote the security and development of the Internet together, it is necessary to establish a basic legal system in the Internet field, one is the basic facility guarantee, and the other is the basic legal system. In recent years, China’s Internet legislation has made great progress, but it still lags behind the real development, which is the biggest security risk. Establish a basic legal system in the Internet field, protect the legitimate rights and interests of citizens and institutions, crack down on illegal and criminal activities using the Internet, establish and improve laws and regulations in the Internet field from the perspective of safeguarding national security and sovereignty, and safeguard the long-term stability of the country.

Fu Ruyi, chairman of Zhejiang Yuanwang Information, suggested implementing the top-level design of China’s information security system and put forward four specific measures. "First of all, strengthen the design of China’s information security guarantee system from the aspects of laws, regulations and policies, and clarify the functions and objectives at all levels; Secondly, improve the organizational system and management mechanism of information security management at all levels, and explore new ideas and methods of risk-driven security, problem-driven security and performance-driven security with the network information office as the leader, so as to form China’s information security governance system as soon as possible; Third, standardize healthy development through industrial planning and standard guidance, and at the same time build a reasonable mechanism at the market level, especially the talent attraction and incentive mechanism to avoid homogeneous development; Fourth, to grasp the bull’s nose of information security management is to solve the information security management problems with management guidance, a scientific and reasonable security index system and information security governance framework, and build a system with visible risks, tangible problems, responsibilities and operational processes in combination with China’s information security work to strengthen the implementation of responsibilities, improve management efficiency and solve existing problems in information security management. "

Strengthen social mobilization and build a network security space together. General Secretary of the Supreme Leader said that the maintenance of cyberspace needs the joint participation of the government, netizens and social organizations, so that all netizens in Qian Qian can participate in the action of maintaining network security. Network social organizations should do a good job in the fields of network security, financial security, cultural security and the health of minors in cyberspace, and be good at exerting the power of non-governmental organizations. Cooperate with relevant departments by means of social governance to effectively spread positive energy.

As a representative of industry organizations, Li Yuxiao, secretary general of China Cyberspace Security Association, said that in establishing a correct concept of cybersecurity, the association should not only take the lead, but also play a role of publicity and guidance. It is necessary to strengthen the confrontation exercise of network security, and plan to form an industry-wide security situation report, and do a good job in analysis, judgment and support. Continue to discover and organize network security talents and establish a nationwide network security emergency response mechanism. The association will guide the self-discipline behavior of the network security industry in the form of formulating and issuing self-discipline and autonomy initiatives and conventions for network security enterprises. The association will also play an active role in promoting exchanges and cooperation between international trade organizations. (Text/Zhao Yanwei)

On July 8, another brand-new masterpiece of light-chasing animation landed in the "summer file" in 2023 on time, adding another cornerstone to the road of the rise of the country. Unlike the previous series of films "The White Snake Universe" and "The Goddess Universe", "Three Wan Li in Chang ‘an" pays more attention to historical facts. With the narrative strategy of the intersection of reality and reality, the multi-dimensional characters and tang style’s aesthetic style, the creative team wrote the epic of the rise and fall of the Tang Dynasty and splashed ink to describe the feelings of Chang ‘an and Wan Li.

Narrative strategy of the intersection of reality and reality

The story of Three Wan Li in Chang ‘an begins in the border area with crisis after An Shi Rebellion. At that time, Cheng Yuanzhen, a military supervisor, proved Gao Shi’s loyalty and patriotism and led him to recall his life with Li Bai. At this point, the main plot is unfolded in the poem "Mochow has no confidant in the road ahead, and no one in the world knows Jun". The ancient and the present, the virtual and the real together constructed the history of the Tang Dynasty from prosperity to decline, and the truth, falsehood and all kinds of changes during this period were also free for later generations to comment. This arrangement not only gives the audience a sense of participation, but also adds to the legend of the film.

The sense of intersection between reality and fiction in Three Wan Li in Chang ‘an mainly stems from its unique perspective of recollection and narration. The film adopts the narrative mode of "two male masters", traces back his life with Li Bai through the mouth of high comfort in his later years, and takes the friendship between them as an opportunity to explain the history of the Tang Dynasty from prosperity to decline. The third-person narrative perspective gives the film a kind of alienation effect. The audience stared at Tang Shi and the Tang people from the sidelines, writing legendary epics for the Tang Dynasty and legendary poems for Li Bai. As a narrator, Gao Shi is pragmatic and "grounded". Unlike Li Bai, he does not talk about the heavenly palace, immortals and Taoism, but tries to describe those real and substantial things as much as possible. Therefore, the film highlights the importance of narrative space. From the microscopic point of view, Chang ‘an Three Wan Li adopts repetitive narrative techniques, presenting the same space in different situations for many times, and showing the historical process of the rise and fall of the Tang Dynasty and the transition of the characters’ emotions. In the film, Gao Shi went back to Liangyuan three times, went to the Yellow Crane Tower three times, went to Chang ‘an three times and went to Yangzhou two times. Every time he went and left, he was closely related to Li Bai and the progress of the times. "Born in Sri Lanka, grew up in Sri Lanka, died in Sri Lanka, and was remembered in Sri Lanka. His soul is full of qi, and there are those who die." As a place where Gao Shi grew up, Liangyuan is a spiritual place for Gao Shi to find himself and improve himself. However, the quiet years of Liangyuan were always disturbed by Li Bai, and his fame and downfall constantly stirred Gao Shi’s heart, thus pulling him out of Liangyuan. Or enjoy the prosperity of the Ming dynasty in the prosperous Tang dynasty, or sigh the choppy waves in the underground of the Tang dynasty.In the end, Gao Shi saw the brilliance of poetry in the prosperous Tang Dynasty and knew his ambition to serve the country. Seeing the women dancing on the high shelf in the smoke of war, I clearly felt the compassion of the people of Tang Dynasty in prosperous Chang ‘an. Seeing that Li Bai regards grief as nothing, cherishes a sincere and open-minded life, and determines the natural way that belongs to the mountains and rivers. From a macro perspective, Three Wan Li in Chang ‘an creates a dual narrative space in which memories and reality coexist, and integrates narrative time and narrative space, thus sketching the flow curve of time and depicting a colorful picture of history. In the meantime, the tension between Yin and Yang in the prosperous time of Chang ‘an converged into a narrative clue, and the decline of Daoming in the prosperous Tang Dynasty was closely related to the reasons such as the view of the gate, the prime minister in power and the loss of talented people. The film does not show cause and effect, but it is full of logic, which seems unexpected and reasonable.

The highlight of the film lies in its accurate grasp of narrative rhythm. First of all, the plot of the film is properly arranged. Although The Three Wan Li in Chang ‘an tells the story of the decline of the Tang Dynasty, it focuses on the growth and friendship between Gao Shi and Li Bai, and almost ignores the important events in court, only talking about the border difficulties directly related to Gao Shi. This arrangement shows the relationship between the times and people to the fullest. Secondly, the sad and happy narrative rhythm of the film also fully mobilized the audience’s emotions, which better served the narrative theme of the film: there are gorgeous chapters in prosperous times and heroes in troubled times. Generally speaking, the film presents two narrative themes, which emphasize the individual’s way of seeking the way and praise the inheritance of the article. On the one hand, Chang ‘an is a treasure-house for aspiring people to display their ambitions, and people represented by Gao Shi intend to go to Chang ‘an with lofty aspirations. However, the so-called "Three Wan Li" is actually a distant horizon. The prosperity and peace are like a dream bubble, and the decline of Chang ‘an is only in the morning and evening, which is very helpless. However, being a courtier, you should be loyal to what the king entrusts, and eventually retreat from the enemy. After the king’s affairs in the world, he filled himself with innocence, but he returned to heaven and earth, looking between mountains and rivers and poems, seeing heaven and earth, seeing all beings, seeing himself, finding his own way, doing his own way, and showing his way with articles. On the other hand, Chang ‘an, as the accommodation of famous poems of Tang Dynasty, shows the prosperity of Tang Dynasty. At the end of the film, Gao Shi embraced "The Collection of the Heroes of the River Yue" and played the "Chang ‘an" flying flower order with his entourage, depicting the people and things, history and events behind the "Chang ‘an" poem.道与法，诉说着“文章千古事，得失寸心知”的真谛。也正因此，影片传递出一种悲情，这种悲，既是情绪之悲，即大时代下人物身不由己的宿命之悲；更是情感之悲，即反抗宿命而寻求自我的悲壮；还是情怀之悲，即兼具人道主义与人文关怀的悲悯。这种悲怆掩藏在乐观主义与豁达心境之下，并随着长安的故事层层递进，圈圈晕染而开，最终在文与道的和谐图谱中化为人文关怀，给人以温情之感。于是，故事寥寥几笔道出一众盛唐名人的悲惨结局；将杜甫置放在“春风得意马蹄疾，一日看尽长安花”的静好岁月中；让李白肩比彩云，同仙鹤归，在声声猿啼间，踏轻舟拍绿浪，乐辞白帝城。

Multi-dimensional characters

The reason why "Chang ‘an Three Wan Li" scored more than 8 points in Douban on the second day of its release lies in the pluralistic and three-dimensional characters created by the film. The film depicts the decline of the prosperous Tang Dynasty with memories of Gao Shi’s later years. With the development of his friendship with Li Bai, those figures who left a strong impression on the elegant charm of the Tang Dynasty appeared one by one, and embellished the paintings of the Tang Dynasty with scattered perspective, each interpreting his own anecdotes. In this way, "Three Wan Li in Chang ‘an" is like a picture of the Qingming Riverside only belonging to the Tang Dynasty. This scattered perspective style of creation endows the film with a synchronic sense, and Zhang Xu, He Zhizhang, Wu Daozi, Wang Wei, Du Fu and others gather together to show the prosperity of the Tang Dynasty. But the tragic ending of all the characters without exception once again highlights the historicity of the film. This can’t help but make people sigh. As long as poetry is there, Chang ‘an will be there. Even though time is fleeting, the ups and downs are common in the state, and Hua Zhang looks like water flowing from the east. With the help of media such as pen, ink, paper and inkstone, history will not be forgotten, and civilization will continue to last forever.

Three Wan Li in Chang ‘an also created two extremely three-dimensional characters, Li Bai and Gao Shi, which are intertextual with history and basically meet the aesthetic expectations of the audience. Li Bai is the "ceiling" of the romantic poets in the Tang Dynasty. His poems are fantastic and magnificent, and he is the image of a fallen immortal who is detached from the six realms in the eyes of the world. Different from previous cognition, Li Bai in the film is a little more "popular". He has pride in his heart, and will be ashamed of himself because of Cui Hao’s "Climbing the Yellow Crane Tower", and he is determined to write a good poem in Yangzhou; He has a stubborn temper, and together with Pei Twelve, he robbed Zhezhi dancers. He is confused and confused, and will ask Meng Haoran for the answer to whether he is adopted by wife or not; He may even make mistakes, indulge in drinking and forget the agreement with his friends. However, this complex image also highlights the contradiction of Li Bai from the side. He has a soul born and a heart to join the world. He hopes to show his ambition, but he can only wander between poetry and wine. Therefore, after he lived in seclusion in Lushan Mountain, he went out to write poems for Yongwang at his request. The design of this plot presents the arrogant Li Bai who can sing "Go out laughing in the sky" and the helpless Li Bai who can whisper "Don’t you see, how lovely locks in bright mirrors in high chambers, though silken-black at morning, have changed by night to snow" in history to the audience. Compared with Li Bai, Gao Shi’s characterization is more stylized. He was born in a humble background, inarticulate, and not a scholar, but hard work became his label, so he grew into a military commander who was independent and regained Chang ‘an.On Gao Shi’s body, the growth arc is shining. However, standing on the long river of history and looking at Gao Shi, he is just one of the sentient beings. In the film, he is more portrayed as a middleman. Standing in the middle of Chang ‘an history, he was the only one who saw prosperous Chang ‘an and ruins Chang ‘an. Standing in the middle of the development of poetry, he has a heart-to-heart relationship with Li Bai, a "poetic immortal", and with Du Fu, a poet who connects the elegant posture of Tang poetry with the documentary tendency of Tang poetry. In fact, Li Bai and Gao Shi are both similar and different. They met when they were young and had a good yearning for Chang ‘an, but since Yangzhou, they have embarked on their own paths. Nature, karma, Li Bai and Gao Shi seek different ways and do different things. The film puts the conflict between romanticism and historicism in the foreground, and once again hangs the issue of birth and accession to the WTO between the two people and the audience. At the same time, it also gives its own answer: the narrative of retiring from Tubo with high fitness and courage and the ending of traveling around the world with "The Collection of Heroes of the River Yue" make the birth and accession to the WTO reach a settlement, that is, the gentleman should take it for granted, as written in Li Bai’s "The Chivalrous Man", and "he can go to the WTO and hide his fame." In the film, Li Bai personally said that "Chivalrous Journey" was made according to Gao Shi’s image, which also showed Li Bai’s heart of joining the WTO. However, under the shadow of the times, Li Bai’s fate has long been doomed, and fatalism has cast a sadness on Li Bai. It is also in this situation that Gao Shi’s resistance to fate is even more tragic.Compassion for others is also more powerful.

Full of tang style’s aesthetic style.

"Three Wan Li in Chang ‘an" takes everyone back to the historical process of the Tang Dynasty from prosperity to decline with the help of Gao Shi’s mouth. Its memories began in the prosperous Tang Dynasty and ended in the late Tang Dynasty. The film shows the national aesthetics of the Tang Dynasty fashion.

When you first watch this film, the audience will be shocked by the elegant posture and unruly state of the weather in the prosperous Tang Dynasty. Zhang Xu and He Zhizhang in the Four Scholars of Wu Zhong, who are famous for their madness, associate with wine all day long, and their "cursive" works are also abandoned with their hearts, without the worldly turbidity of the world of mortals. Similar to the sense of emphasizing lines in calligraphy, Wu Daozi, the representative of the peak of Tang painting, also pursues to outline the charm of people and things with a few lines. He once said, "Everyone is close to expectation, but I am detached from painting. Everyone is attached to iconicity, and I am detached from vulgarity." It is true that the characters he painted have a round brushwork and the clothes are fluttering in the wind. This style of "Wu Dai Dangfeng" shows the character of the people in the prosperous Tang Dynasty to the fullest. In order to let the public better understand this style, ink painting is inserted from time to time in the film, which gives the picture enough sense of blank space, fully mobilizes the imagination of the audience, and makes it look white in the air and has its charm. Apart from painting and calligraphy, poetry is the label of the Tang Dynasty. Among them, Li Bai’s works are the pinnacle of the prosperous Tang Dynasty, and his romantic style is full of fairy tales and divorced from the secular world, which is the most typical representative of the prosperous Tang Dynasty.

The Tang Dynasty was an inclusive era, and harmony without diversity and eclecticism created prosperity. In the film, there are only dances, such as zhezhi dance and Hu Ji. The film also inherits the inclusiveness of the Tang Dynasty, and combines the cultures of poetry, calligraphy, dancing, painting and wine to visualize poems, which not only brings dramatic spectacle to the audience, but also tries to reproduce the mood and feelings of the characters at that time. Take the scene of Li Bai entering Taoism and drinking with Cenfuzi and Dan Qiusheng as an example. When Li Bai’s officialdom was frustrated and Confucianism could not be broken, he decided to enter Taoism. Although Li Bai was extremely depressed as a whole, his pride and immortal spirit accumulated in the prosperous Tang Dynasty still enabled him to create a masterpiece "Coming into Wine". The film incarnates the poem, which makes "Brewmaster" Li Bai see the distance of the temple in the colorful chaos and sigh the sorrow of life, but after tasting the wine, he is impressively open-minded and returns to sincerity. At this time, he is like Zhuangzi wandering freely, seeing through the secular world, and seeing Kun Peng soaring up to the Nine Wan Li and reaching the realm of being selfless, the God-man being useless and the saint being nameless.

The Tang Dynasty is an era of poetry. If we talk about the Tang Dynasty, we must talk about poetry. Three Wan Li in Chang ‘an presents the essence of Tang poetry in art and spirit respectively. One is image aesthetics. "The English of the text is fascinating, and there are shows and hidden ones, and those who are hidden are also important outside the text; The show is also the one who is the best in the article. " The film uses a large number of image symbols bearing emotion, which are grouped at a specific moment, so that it can be upgraded to artistic conception, so that the audience and the protagonist can be isomorphic, and the blank space can be seen in a limited picture, so that they can feel what they feel, think what they think, realize what they understand and appreciate the long aftertaste. Three Wan Li in Chang ‘an is in harmony with form, and images abound. For example, the bright moon in the cup, which refers to Gao Shi and Li Bai’s confused mood, makes the audience feel the helplessness of the two; Knowing An Lushan’s rebellious heart and trying to save Guo Ziyi, the red plum blooming in the snow represents Li Gao’s indomitable patriotic ambition and sincere loyalty to the monarch; The cranes in the air always around Li Bai set off Li Bai’s unrestrained and free mind in this life; In the war-torn Chang ‘an, the woman dancing on the high shelf can’t help but make people cry. Chang ‘an, a prosperous city, is ablaze in the morning and evening, and seems to be in ruins. The sadness is beyond words. The second is the spirit of poetry. On the one hand, the spirit of poetry is embodied in "everyone can write poetry". Even Gao Shi, who is born with defects, can make a famous sentence of "half of our men at the front were killed, but the other half are living, and still at the camp beautiful girls dance for them and sing".The poem boards that can be seen everywhere in the Yellow Crane Tower and the frontier fortress also show the flourishing state of poetry in the Tang Dynasty. On the other hand, the poetic spirit is isomorphic with Li Bai’s wild, free from vulgarity, optimism and open-mindedness. The film starts from "Everyone in the world knows the monarch" and ends with the flying flowers in Chang ‘an, which integrates poetry into the history of Chang ‘an’s rise and fall, and shows the infinite vitality of poetry.

In the Tang dynasty, people had the joy of being an official, but also the sadness of losing their ambition; There are joys of fame and sorrows of inaction; There are joys of making friends and sorrows of loneliness, and people’s joys and sorrows are like the moon’s full moon. Although the film does not express feelings directly, it shows feelings everywhere in the narrative. Its main line is to start from questioning friendship, love for national conditions and loyalty to the monarch, and to prove the truth of friendship and express the sorrow of the times in the promotion and development of memory and history. Based on the present situation and reviewing the development history of Chinese civilization, Chang ‘an Three Wan Li is undoubtedly another masterpiece of creative transformation and innovative development of Chinese excellent traditional culture. The "universe of Tang poetry" created by it strongly demonstrates the cultural self-confidence of the Chinese nation, and highlights the enterprising spirit of the Chinese nation to be upright and not conservative, and to respect the ancient and not retro. Because "Three Wan Li in Chang ‘an" has stirred people’s hearts for a long time, we are even more convinced that in the future, Guo Man will continue to exert his efforts to promote national aesthetics, produce more masterpieces, and promote the high-quality development of "China Animation School". (Author: Zhang Jingwu, a professor and doctoral supervisor at School of Communication, Fujian Normal University; Wang Wen, a graduate student majoring in drama, film and television, School of Communication, Fujian Normal University)